The CRM Manager will develop, execute and manage customer engagement, development, and retention efforts, ensuring NAVYA maximizes marketing opportunities across various channels. The Manager will be responsible for obtaining and communicating customer insights for all B2B customer profiles, as well as coordinating cross-functional initiatives and tasks with NAVYA business units such as digital marketing, IT, as well as content creators, to create and deliver relevant campaigns to increase customer satisfaction, sales and profitability. S/he will be the primary user of with Customer data platform and work with other marketing partners to develop campaigns and reports to recommend improvements to optimize B2B marketing performance.

<u>Essential Responsibilities</u>:
<ul>
 	<li>Planning and delivering CRM strategies across marketing channels, and potentially related functions such as sales or customer service, to encourage customer acquisition, retention, and loyalty.</li>
 	<li>Implement the customer data platform structure and architecture ensuring it works seamlessly across the marketing channels, coordinating with all other stakeholders.</li>
 	<li>Act as the primary contact with customer data platform partners.</li>
 	<li>Interface with senior management and other business units to ensure programs are aligned with brand initiatives, communicated, implemented cohesively and effectively, and meet company goals.</li>
 	<li>Ensure the database is segmented effectively for targeted marketing activities and oversee direct communications with customers through data marketing platform(s).</li>
 	<li>Develop testing strategies for all aspects of customer campaigns to ensure the most effective approach based on customer lifecycle, and company product priorities.</li>
 	<li>Develop, manage, and report KPIs and success metrics to optimize campaign performance and identify measures to increase campaign effectiveness.</li>
 	<li>Monitor and stay abreast of competitive and best-in-class customer data marketing platforms (including CRM) and programs and assess trends and practices and suggest changes and enhancements.</li>
</ul>
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